How the E-commerce Companies Interact, Attract and Retain...

In this essay the researcher investigates on how the e-commerce companies interact , attract and retain customers. This essay focuses on how Search Engine Optimization and Search Engine Marketing helps to attract new customers for a company. The essay also includes how Social Media and Smartphones effect an e-commerce organizations. According to Dave Chaffey (2006), E-Commerce is often thought simply to refer to buying and selling through internet. People immediately think of consumer retail purchases from companies such as Amazon. But E-commerce involves much more than electronically mediated financial transactions between organizations and customers. More commentators refer to e-commerce as all electronically mediated transactions between an organizations and third party that deals with. By this definition, non- financial transactions such as customer requests for further information would also be considered to be part of e-commerce. There are many techniques that makes an e-commerce website presence on the web. One of the key is Search Engine Optimization (SEO).The SEO is used as a key tool for website owners to get more traffic to the website. It works in a way of analyzing and building websites so that they can found a lot easier when they are indexed by the search engine. SEO could help website contents to be more pertinent and easy understandability when search engines are crawling and indexing data. The main aim of SEO is to increase traffic and appear in searchShow MoreRelatedB2B And B2C Marketing Strategies Essay1379 Words   |  6 Pagesand tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites. Business owners, members of the management team and key decision-makers are primarily the target for B2B marketing programs. According to Management Centre Europes website, B2B marketing is the process by which your company builds and maintains strong and profitable relationships with business customers - by creatingRead MoreB2B and B2C Marketing Strategies1422 Words   |  6 Pagesand tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites. Business owners, members of the management team and key decision-makers are primarily the target for B2B marketing programs. According to Management Centre Europes website, B2B marketing is the process by which your company builds and maintains strong and profitable relationships with business customers - by creatingRead MoreAlibaba s Dominant Business Model Essay1470 Words   |  6 Pagesinclude Alibaba.com and Ariba—both mainly targeting the business-to-business domain.† (Piccoli, pg 170) Principally, Alibaba is a Chinese business to business e-commerce company. Alibaba focuses on suppliers and buyers trading both domestically and internationally. The business to business marketplaces provide a platform to facilitate e-commerce between business sellers, whom Alibaba refers to as â€Å"suppliers†, and wholesale buyers. Suppliers and buyers would use the marketplaces to establish theirRead MoreGrey Case Study876 Words   |  4 Pageswas smaller but is growing and taking a shift into customer service due to technological advances in the Internet and E-Commerce. AMR research says it will be worth 16.8 billion in 2003. Asian companies have begun moving away from generalization model of marketing towards the specialization model. Companies are beginning to understand the importance of CRM because it costs 5 times as much to acquire a new customer than to retain an existing customer. Within the Asian Market, China is the main targetRead MoreCase Study : Hilton Ho tels And Resorts Industry1621 Words   |  7 Pagesindustry is integrated with other industries such as tourism, hospitality and airlines. Therefore factors that impact these industries—whether good or bad—also affect hotel operators and their ability to provide services to customers. Some of the greatest threats to a global company like Hilton are geopolitical factors namely terrorism and factions and poor economic conditions. Although there maybe correlation, regardless of which one comes first. As people fear their safety they are less inclinedRead MoreThe Elements Of Internet Marketing4060 Words   |  17 Pageselements of internet marketing 1.2 Internet marketing mix 1.3 Internet marketing tools/e-tools 1.4 Interactive order processing 2.1 Search engine marketing (SEM) and search engine optimization (SEO) 2.2 Opt-in email and email marketing 2.3 Best practices in online public relations 2.4 How business use digital media communities 3.1 Secondary market research 3.2 Design of an online survey 3.3 Use of electronic customer relationship marketing 4.1 An outline of internet marketing plan 4.2 A presentationRead MoreSwot Analysis Of Amazon1802 Words   |  8 Pages(a) Product – Amazon Corp. is one of the leading ecommerce platforms in the world. The company offers a wide selection of products. Through continued expansion and diversification, the company’s products now include not just online retail, but also a variety of other products and services that address market needs. These products and services include retail goods, Amazon Prime, consumer electronics, digital content distribution service, Amazon Video, Amazon Web Services (AWS), Amazon PublishingRead MoreMarketing Management : Mini Case Study Discussion1720 Words   |  7 Pagesfeeling in customers (Jones. K., ).† It creates an emotional connection between the brand and audience. Companies that utilize nostalgia marketing, apply nostalgic elements in their marketing activities to stimulate and activate consumers’ nostalgia and thus encourage their buying behavior. To do this the company adopts an effective marketing strategy utilizing nostalgic advertising and packaging capable of invoking nostalgic feelings in consumers. By utilizing this type of marketing, the company: 1.Read MoreGroupon, The Definition Of A Killer App1566 Words   |  7 PagesGroupon, the definition of a â€Å"Killer App† in today’s world, leverages global relationships to create an e-commerce marketplace with unbeatable deals all over the world. Consumers can discover the best a city has to offer in terms of restaurants, entertainment, and other leisure activities. â€Å"Groupon is redefining how traditional small businesses attract, retain, and interact with their customers by providing merchants with a variety of products and services including customizeable deal campaigns† (MarketwatchRead MoreSample Term Paper4597 Words   |  19 PagesSample Term Paper on: Management Information Systems [Writers Name] [Supervisors Name] [Course title] [Date] Management Information Systems The Concerns of E-Commerce In Internet time the attention span of customer is just 8 seconds. After that a shopper typically moves on. Whats more is that the Forrester research reports that 42% of the people leave a site unsatisfied will never return (Forrester, 1999). The cost of business in uncompleted orders is simply staggering- early estimates

Global Supply Chain Management Assignment Fine Fruit Cake...

GLOBAL SUPPLY CHAIN MANAGEMENT Q2. FINE FRUIT CAKE COMPANY A. Monthly and annual capacity for fine country fruit cake company. 1. Calculations . a. In calculating the monthly and annual capacity, the following assumptions have been made: †¢ The Company works for five days each week †¢ There are four weeks in each month †¢ The opening stock of 100 cakes of each size on 1st of January is not considered while making the calculations b. From the question, we know that all production is done in batches of 10 kg of only one size of cakes at a time. Therefore we can either have a batch of ten cakes of 1kg each or 5 cakes of 2 kg each. If we assume that the company can produce an average of 2 batches each of†¦show more content†¦C. CHANGING MARKETS Currently, Fine Fruit Cakes Company sells its cakes mostly to cafes and restaurants. In trying to increase sales to crafts shops and tourist centres, the following advantages and disadvantages need to be considered: Advantages †¢ Crafts shops and tourist business would offer more flexibility and may not require goods at short notice as compared to cafes and restaurants; this would reduce pressure on the company’s production. †¢ The new markets would probably not demand discounts, (such as those demanded by restaurants), allowing higher profit margins †¢ They would also probably require goods in smaller sizes (1 kg cakes as compared to 2 kg cakes). As discussed previously, such a change in the ‘mix’ of products would result in higher profits since 1 kg cakes take less time to produce due to their shorter baking time. †¢ A look of the trends in sales reveals that there is a strong seasonal influence on sales; there are significantly higher sales figures in the months of March, October and November, with the highest recorded sales are in December, reflecting a heavy demand for cakes during Easter and Christmas seasons. This would probably change if the company focused on these new outlets; production would probably level out during the rest of the year and increase during tourist (summer) months resulting in an alternative, non-peak demand. As a result, the company would beShow MoreRelatedGlobal Supply Chain Management Assignment: Fine Fruit Cake Co Human Resource Inc3363 Words   |  14 PagesGLOBAL SUPPLY CHAIN MANAGEMENT Q2. FINE FRUIT CAKE COMPANY A. Monthly and annual capacity for fine country fruit cake company. 1. Calculations . a. In calculating the monthly and annual capacity, the following assumptions have been made: †¢ The Company works for five days each week †¢ There are four weeks in each month †¢ The opening stock of 100 cakes of each size on 1st of January is not considered while makingRead MoreTransforming Total Sales into Net Profits51271 Words   |  206 PagesData Kendall, Gerald I. Viable vision : transforming total sales into net profits / by Gerald I. Kendall. p. cm. Includes bibliographical references and index. ISBN 1-932159-38-X (pbk. : alk. paper) 1. Sales management. 2. Marketing—Management. 3. Corporate profits. 4. Corporations—Growth—Management. 5. Organizational effectiveness. I. Title. HF5438.4.K46 2004 658—dc22 2004018021 This publication contains information obtained from authentic and highly regarded sources. Reprinted material is used withRead MorePepsi Marketing Plan.13402 Words   |  54 Pagesto the lab-assistants of the computer labs, for their unlimited patience during the time of research writing. Eevertheless, we want to give thanks Mr.Azizur Rahman the honorable finance adviser of PEPSI working in Chittagong for his cordial help and co-operation. Moreover, we are also thankful to our classmates, group members, and friends for their helps and supports. We would like to show our endless gratitude by specifying name of FARIA AHMED for her support in this term paper. At last, we thankRead MoreCost Accounting134556 Words   |  539 PagesSolutions Manual for COST ACCOUNTING Creating Value for Management Fifth Edition MICHAEL MAHER University of California, Davis Table of Contents Chapter 1 Cost Accounting: How Managers User Cost Accounting Information Chapter 15 Using Differential Analysis for Production Decisions Chapter 2 Cost Concepts and Behaviour Chapter 16 Managing Quality and Time Chapter 3 Cost System Design: An Overview Chapter 17 Planning and Budgeting Chapter 4 Job Costing ChapterRead MoreProject Mgmt296381 Words   |  1186 PagesReference of Project Management Body of Knowledge (PMBOK) Concepts to Text Topics Chapter 1 Modern Project Management Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 Resource leveling 7.2Read MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManagement Course: MBA−10 General Management California College for Health Sciences MBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell LeadershipRead MoreConsumer Lifestyle in Singapore35714 Words   |  143 Pages.............................. 20 Chart 7 Chart 8 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2011 ...................................................................................... 22 Regional Ranking of Average Supply of Food Calories per Day 2011 ....... 22 Drinking Habits ........................................................................................................................... 23 Attitudes Towards Drinking ..................................Read MoreCase Studies67624 Words   |  271 PagesIn most strategic management courses, cases are used extensively as a teaching tool.1 A key reason is that cases provide active learners with opportunities to use the strategic management process to identify and solve organisational problems. Thus, by analysing situations that are described in cases and presenting the results, active learners (that is, students) become skilled at effectively using the tools, techniques and concepts that combine to form the strategic management process. The casesRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesMarketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofitRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesRinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall

Word of the Day Free Essays

Omnipotent- unlimited authority or influence a. The king was an omnipotent force in the kingdom. 2. We will write a custom essay sample on Word of the Day or any similar topic only for you Order Now Asunder- into parts, torn apart a. Cats asunder mice for dinner. 3. Usurpation- to seize, take hold of through force, without rights, infringement a. The usurpation of Poland by Germany was unexpected. 4. Evinces- to clearly display, show evidence a. Clearly, the note evinces that you are guilty. 5. Abdicated- to cast off, to formally relinquish a. The queen abdicated her power due to her old age. 6. Perfidy- being faithless or disloyal, treachery a. The perfidious servant became a double agent for the enemy. 7. Magnanimity- lofty spirit, bear trouble calmly, display noble generosity a. The dog displayed much magnanimity in rescuing the young drowning boy. 8. Acquiesce- to accept, comply, submit a. The submissive girl always acquiesced to her overbearing mother. 9. Countenance- mental composure, facial expression a. In despite of his pain, the man maintained his countenance. 10. Accosting- to approach and speak to in a challenging or aggressive way a. Marry, in an accosting way, approached Jessica to start a fight. 11. Supinely- with the face upward, an indifferent manner a. Supinely, the king ignored the requests of the farmers. Part A: Dear Corporate America, You are making us fat. You are making us fat through your trans-fat-rich foods complete if, and only if, they contain enough saturated fat to clog our arteries and heart. It is the foods that you are creating that are resulting in the downfall of American health. Daily, processed foods asunder any nutritional integrity that we possess. In a way, such corporations, producing unhealthy foods, are an omnipotent force that usurper our everyday lives in an effort to produce revenue. We acquiesce to societal norms by ingesting the slop that corporations like you produce; yet, we are the ones making the decision to put poison into our bodies. You do not accost us and force feed us your food; nay, we enthusiastically devour crunchy chips out of shiny bags without considering the lifetime consequences. You are the devil snake tempting us with fruit, and we are Eve: innocent and blissfully unaware of the future effects that your fruit will have. While it is not your responsibility to ensure that people are consuming your food responsibly, it is your fault that foods that cause atherosclerosis and heart attacks are even available. While the American public does need to change its thoughts about nutrition, large corporations need to change their ingredients and their mentalities. Respectfully, part a: French fries are delicious. Truly, they are a staple food in the American diet. Any American that doesn’t regularly partake in the consumption of fries is essentially omitting perfidy. To date, McDonald’s is an omnipotent leader in the fast food world. Other fast food chains may try to accost the spread of McDonald’s’ successful corporation, but they are forced to acquiesce to the standards that have already been set. Recently, there has been much debate over the use of healthy foods and their practical use compared to unhealthy, fatty foods. Many have evinced data concerning heart disease and other health problems. These people are in favor of creating healthy alternatives for regular fast food buyers to choose. However, it is my belief that by implementing healthy choices will not change the lifestyle of people that are accustomed to eating fatty foods every day. Americans should make their own food choices and be actively aware of what they are consuming; supinely choosing meals anymore is not an option. It is not the duty of the fast food restaurants to change America’s eating habits. Those that wish to live a long and healthy life need to abdicate unhealthy foods from their life and make a true lifestyle change. How to cite Word of the Day, Papers

People - Organizations And Leadership McDonalds

Question: Describe about the People, Organizations And Leadership for McDonalds. Answer: Problem solving application case Improving Customer Satisfaction at McDonald's Application of the three stop problem solving approach to OB Stop one: The problem The problem with McDonalds was not it was not being able to satisfy the customers. The complaints from the customers were increasing overtime and the main reason was the unfriendly behavior of the employees and late service. The delivery of the products at McDonalds was the slowest. Hence, the company lagged its competitors. The reason for the delay in service and unprofessional behavior of customers is low wages. The outcome of dissatisfaction of customers was the loss of relevant and loyal customers of the company. The company has used many strategies to solve its problems over the past but has not been successful. Hence, the most important problem of McDonalds is its inability to satisfy the customers and the employees. The main challenges or the problems faced by McDonalds are: Inability to satisfy customers. It also faces service challenges due to expansion of menu. Employees wages were low and they lacked proper and efficient training. Stop two: Evaluation The personal factors that were responsible for customer dissatisfaction was the low wages paid to employees and an extensive menu that was set. The other factor that was responsible for such an outcome was the unprofessional behavior of employees and lag in delivery of the products to the customers. The other challenges was the lack of communication and inefficient communication process by the employees and the management. The external environment plays an important role in affecting the business and determining the strategies formed by the company. The main environmental characteristic that McDonalds should consider is the strategies that are used by its competitors in order to achieve competitive advantage. It is essential to consider the management should directly solve the processes that the employees use in the organization and the problems. It is essential to for McDonalds to revise the menu and make it simple so that the consumers do no face any problem. The organization should also consider revising its service provision and delivery process. The concepts of public relations, softwares, responses, operations, PR news, brands, business plan, QSR magazine, effective communication, increase in wages and extensive menu will help in solving the problem faced by McDonalds. Stop three: Recommendations It is advisable that McDonalds should provide less choice of foods but should provide high and good quality. The company should increase the wages of employees so that they treat the customers professional and in friendly manner. The communication process should be efficient and the services of the organization should be improved. The management team should directly handle the problems. It is essential for the organization to concentrate on employees and provide them good working condition so that the rate of turnover is low and the customers are satisfied. It is essential to improve the speed of service by changing the use of technology. The company should modern technologies that are efficient. Incorporating new software and hiring new employees is essential to improve the business process.